Design & Creative Direction

Menswear / Womenswear / Accessories

As a creative lead for luxury brands, my international portfolio spans two decades. Currently Senior Design Director at Versace, I've previously worked with Alexander McQueen and Costume National as well as Jay-Z, Rihanna & Bat for Lashes.

I combine fashion design, art direction and brand identity with my sartorial background to achieve a 360° vision; working with multinationals such as Kering and Capri Holdings. Transforming iconic global fashion brands drives my passion to elevate and develop their aesthetic and identity.

Using leadership and innovation, I convert a bold vision and disruptive ideas into dynamic brand signatures, resulting in outstanding commercial success and unique pop culture moments.

Collaborators

Stylists

Jacob K, Allegra Versace, Panos Yiapanis, Kim Jones, Paul Mather, Jay Massacret, Michiko Koshino, Robbie Spencer, Nicolas Santos, Camilla Nickerson, Joe McKenna, Anastasia Barbieri and Jodie Barnes.

Photographers 

Nan Goldin, David Sims, Wolfgang Tillmans, Olga Grebennikova, Timothy Schaumberg, Harley Weir, Salvatore Caputo, Karim Sadli and Steven Klein

Clients / Commissions  

Jay-Z, Rihanna, will.i.am, Bat for Lashes, Patrick Wolf, Pet Shop Boys, The Weekend

Project collaborators

Yves Tumor (musician), Japanese noise band Bo Ningen, Liam Sparkes (tattoo artist), Jesse Draxler (collage artist), Maxime Plescia-Büchi (founder Sung Bleu magazine/ tattoo artist), Fergadelic (graphic artist), Selfridges (department store), Joop! Splash (Perfume)